Social Media Best Practices for Chinese Hotel Marketers →
Over the past few months, I have found myself speaking more frequently with marketers within hotels about the use of Social Media within their organizations. I guess this is a reflection of the profile this channel is receiving in the marketing trade magazines and the increased use of social media by the marketers themselves in their personal time. It is also a tacit acknowledgment that simply relying on coupons and discounts to keep guests coming is not getting the traction it once did.
