Digital Marketing Inner Circle

How to Promote your Hotel in Tripadvisor and Ctrip? →

Nowadays, travelers always check reviews and prices through the websites such as Tripadvisor and Ctrip before making their decisions on which hotel to choose. Tripadvisor and Ctrip are becoming…

Is Baidu Unstoppable Now? →

With Google gone, is Baidu set to completely dominate the Chinese search engine market or are there other challengers waiting in the wings?

This is a great topic and one that Leonard has done…

Best Practices for Responding to Online Comments & Reviews →

It may surprise you that many companies don’t have a strategy for responding to comments (positive or negative ones). Take the travel sector for example, TripAdvisor states that only 4% of…

Are You Influenced by Negative Comments When Looking at Purchasing Online? →

Imagine you are an online trader, with a virtual store on Taobao or eBay. Then one day you find a negative comment posted about your goods or services. Even wonder what the general impact of…

The worldwide status of Social Networks - Notes and Statistics on the Internationalisation of Social Media →

The most important reason for the meteoric growth of Social Networks is something called “The Network Effect”. This equates to a tipping point when the value of a communications network to its users…

Chinese Mainland Tourists are the Biggest Spenders In Hong Kong →

The Hong Kong Tourism Board released figures that show the Chinese mainland visitors has become the highest value spenders for inbound tourism contributing HK$83.5 billion or close to 70% of…

Sohu Profit Misses Estimates as Spending Increases →

Sohu announced today that they posted net income of $41.3 million in the first quarter of 2010, including net income from the company’s non-controlling interest in online game developer and…

China market: 1Q10 mobile IM accounts rise to over 161 million →

Was running through my plaxo account and thanks to Florian Pihs, I saw the latest numbers from research firm, Analysys of Chinese mobile IM users.

According to the Analysys report, there…

China market: 1Q10 mobile IM accounts rise to over 161 million →

An amazing number of people now using mobile IM

Black Buzz, White Buzz.... Comments ... What's the Effect for My Online Sales? →

Much of the user generated content from social media sites has become ubiquitously integrated into the search engine results. Try doing a search on a product or service and you won’t just see…